Learn Digital Marketing Without Breaking the Bank: 20 Free & Low-Cost Courses

Are you ready to elevate your digital marketing knowledge without spending much? Whether you're a beginner looking to learn the basics or a seasoned marketer seeking to sharpen your skills, this curated list of resources has you covered. Most of these courses are completely free, while others are low-cost but packed with high value. Perfect for entrepreneurs, creators, and anyone aiming to grow their brand online.

Here’s a curated list of 20 free and low-cost digital marketing courses and tutorials, organized into four categories: beginner-friendly, social media marketing, SEO and content marketing, and email and analytics.

1–5: Beginner-Friendly Courses

Google Digital Garage

• Course: Fundamentals of Digital Marketing (Free with certification).

• Description: Learn the basics of digital marketing, including building an online presence, SEO, and more.

• Visit: https://learndigital.withgoogle.com/digitalgarage

HubSpot Academy

• Course: Content Marketing Certification.

• Description: Explore the fundamentals of content marketing and how to create strategies that resonate with your audience.

• Visit: https://academy.hubspot.com

Coursera (Free Audit)

• Course: Digital Marketing Specialization by University of Illinois.

• Description: A comprehensive overview of digital marketing concepts, including SEO, social media, and analytics.

• Visit: https://www.coursera.org

LinkedIn Learning (Free Trial)

• Course: SEO Foundations.

• Description: Get a foundational understanding of search engine optimization techniques and best practices.

• Visit: https://www.linkedin.com/learning

Canva Design School

• Course: Social Media Marketing Basics.

• Description: Learn how to create compelling visual content and grow your brand’s presence on social media.

• Visit: https://www.canva.com/designschool

6–10: Social Media Marketing

Facebook Blueprint

• Course: Meta Certified Digital Marketing Associate.

• Description: A guide to creating effective ad campaigns and leveraging Facebook’s platform for marketing success.

• Visit: https://www.facebook.com/business/learn

Twitter Flight School

• Course: How to Advertise on Twitter.

• Description: Learn how to craft effective ad campaigns and reach your audience on Twitter.

• Visit: https://flightschool.twitter.com

Skillshare (Free Trial)

• Course: Instagram Marketing 101.

• Description: Explore the fundamentals of growing your audience and creating engaging Instagram content.

• Visit: https://www.skillshare.com

Later Blog

• Course: Instagram Marketing Strategies.

• Description: Tips and techniques for growing your brand on Instagram using actionable strategies.

• Visit: https://later.com/blog

Hootsuite Academy

• Course: Social Marketing Certification.

• Description: Learn social media marketing fundamentals, including planning, publishing, and measuring results.

• Visit: https://education.hootsuite.com

11–15: SEO & Content Marketing

Moz Academy

• Course: SEO Essentials.

• Description: A beginner-friendly guide to search engine optimization and how to improve your website’s visibility.

• Visit: https://moz.com/academy

Yoast SEO Academy

• Course: SEO for Beginners.

• Description: Discover practical SEO tips and tools to optimize your website.

• Visit: https://yoast.com/academy

Ahrefs YouTube Channel

• Course: SEO Tutorials and Case Studies.

• Description: Free video tutorials covering SEO strategies, keyword research, and content marketing.

• Visit: https://www.youtube.com/Ahrefs

Copyblogger’s Content Marketing Course

• Course: Build Better Content Strategies.

• Description: Learn how to craft effective content that attracts and retains your audience.

• Visit: https://my.copyblogger.com

Neil Patel Blog

• Course: SEO and Traffic Growth Tutorials.

• Description: Insights into SEO strategies and how to grow your website’s traffic effectively.

• Visit: https://neilpatel.com

16–20: Email & Analytics

Google Analytics Academy

• Course: Beginner’s Guide to Google Analytics.

• Description: Learn how to track and analyze your website’s performance using Google Analytics.

• Visit: https://analytics.google.com/analytics/academy

Mailchimp Academy

• Course: Email Marketing Basics.

• Description: Explore the basics of creating and managing successful email marketing campaigns.

• Visit: https://mailchimp.com/resources/

ConvertKit Blog

• Course: Email List Growth Strategies.

• Description: Practical advice for growing and monetizing your email subscriber list.

• Visit: https://convertkit.com/resources

Udemy (Free Courses)

• Course: Email Marketing Strategies That Work.

• Description: Learn the fundamentals of effective email marketing campaigns.

• Visit: https://www.udemy.com

OptinMonster Blog

• Course: Lead Generation & Conversion Optimization.

• Description: Techniques to grow your email list and boost conversions on your website.

• Visit: https://optinmonster.com

This collection of free and low-cost courses is an invaluable resource for enhancing your digital marketing skills. Whether your focus is mastering social media, enhancing your SEO, or sharpening email marketing tactics, there’s a resource here to help you achieve your goals.

Start exploring these resources today, and don’t forget to bookmark this post for future reference. Happy learning!

Looking to organize your learning journey? Check out my digital planner, designed specifically for entrepreneurs and creators to track their goals, courses, and marketing strategies with ease.